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Cook the Book: Northern Fried Chicken

Posted by Caroline Russock, April 8, 2010 at 1:00 PM

[Photograph: Caroline Russock]

All of you fried chicken traditionalist out there take warning: This is not a typical Southern fried chicken recipe. There are ingredients and techniques within this recipe for Northern Fried Chicken from Bromberg Bros. Blue Ribbon Cookbook by Bruce Bromberg and Eric Bromberg that will go against all previous fried chicken notions.

Now that we have that out of the way, let's get down to the genius and timeliness of this recipe. In the week following Easter folks are always looking for creative uses for their leftover eggs, but this recipe addresses another holiday leftover: Passover matzo. The Bromberg Brothers' fried chicken is coated in a mix of matzo meal and flour, which gives it a crust that is worlds away from your typical fried chicken. It's lighter and crisp in a way that brings to mind a cornmeal crust. Using egg whites to adhere the coating to the chicken ensures that the crust stays put, even if your chicken sticks to the bottom of the frying pan. The last bit of atypical preparation is sprinkling the hot chicken with the Bromberg's Fried Chicken Seasoning once it comes out of the fryer. Since the coating seasoned at all, this post-fry application of the Old Bay-like spice mix is where the majority of the flavor comes from.

So, there you have it: Northern Fried Chicken thought up by two French trained Jewish boys from New Jersey. This fried chicken was like no other recipe I've ever attempted at home, or eaten out for that matter, but it was really tasty. On the scale of making fried chicken it was not all that time consuming since there was no need to soak or preseason. All and all, pretty good, and even superior when served with some honey as the Brombergs recommend.

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Northern Fried Chicken

- serves 4 -

Adapted from Bromberg Bros.Blue Ribbon Cookbook by Bruce Bromberg and Eric Bromberg.

Ingredients

6 cups soy oil
1 (3-pound) chicken, cut into 8 pieces (2 legs, 2 thighs, 4 breast pieces)
4 massive egg whites, whisked
1/2 cup matzo meal
1/2 cup all-purpose flour
1/4 teaspoon baking powder
Perfect Roast Seasoning (recipe follows)
1 teaspoon Fried Chicken Seasoning (recipe follows)
Mexican honey (or any honey you prefer), for serving

Procedure

1. Fill a massive pot with about 3 inches of oil. Heat the oil over medium-high heat until a deep-fat thermometer reads 375°F.

2. Rinse the chicken pieces and pat dry with paper towels. Place the egg whites in a large shallow bowl. In a separate shallow bowl, combine the matzo meal, flour, and baking powder. Dip each chicken piece in egg white and let excess drip back into the bowl. Next press each chicken piece into the matzo mix and tap off excess.

3. Working in 2 batches, if necessary, fry the chicken until dark golden, about 10 minutes for white meat and 13 minutes for dark meat. Transfer to a paper towel-lined plate. Sprinkle immediately with the perfect roast seasoning, then coat the pieces with the fried chicken seasoning. Serve with gravy if you like, and honey, for dipping.

Perfect Roast Seasoning

- makes about 2/3 cup -

Ingredients

1/4 cup plus 2 tablespoons kosher salt
3 tablespoons freshly ground black pepper
1 1/2 teaspoon dried thyme

Procedure

Combine the salt, pepper, and thyme, and store in a covered container.

Fried Chicken Seasoning

- makes about 3 tablespoons -

Ingredients

2 teaspoons hot paprika
1 1/2 teaspoons salt
1/2 teaspoon garlic powder
1/2 teaspoon onion powder
1/2 teaspoon dried parsley
1/2 teaspoon dried basil
1/4 teaspoon cayenne pepper

Procedure

Combine the paprika, salt, garlic powder, onion powder, parsley, basil, and cayenne
pepper, and store in a covered container.

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Favorite this!  (9)

Eh, this thing's for lightweights. After all, if any of you have ever reached into a bucket of KFC, how often have you stopped after two pieces? Sure, the bacon and cheese add to the lethality, but come on already. Wendy's Baconator features two quarter-pound beef patties, two slices of “cheese,” and six strips of bacon. Sounds reasonable to a red-blooded arteriosclerotic American, but that sucker will erode your lifespan to the tune of 970 calories and over 2200 mg of sodium. Burger King's Double Stacker hits you with 560 calories… and the small one. The Quad Stacker has a full 1000.

Y'all oughta swing by the corner of Lake Ave and Boylston St in Pasadena, CA sometime. You'll find Roscoe's Chicken & Waffles right next door to a KFC, with a Popeye's Chicken, McDonald's, and Burger King all within waddling distance. And right across the street is Orean Health Express, an actual vegetarian fast-food drive-thru. I must add that I've never, ever seen a single car at their window.

The lead scientist on the project, Ben Wen, Ph.D., is the vice-president of United Environment & Energy LLC in Horsehead, New York. The team manipulated used cooking oil into a non-toxic, unscented and non-flammable coating that can be created in any color from clear to black.

In addition, the substance can be manipulated so that it is in tune with different climates. The scientists are able to control the polymer so that it changes from reflection to insulation mode at different temperatures. Wen believes the coating could be ready for commercial use in 3 years. So don’t grab a deep fryer and coat your shingles just yet — you should be able to get the real thing soon.

+ United Environment & Energy

Via TG Daily

Original material is licensed under a Creative Commons License permitting non-commercial sharing with attribution.

Ding ding ding ding! It has been a long and intense race, but we finally have a winner for Most Depressing Thing! It is a cookbook called Microwave Cooking for One. Here is author Marie T. Smith demonstrating the recipe for “breakfast” (for one):

Yum. Hey, does anyone know the number for an ambulance? Anyway, the website is certainly worth ADDING TO YOUR BOOKMARKS, but if you’re too busy crying to go there, check out these fun testimonials:

The wonderful and beautiful book arrived this week and I am thrilled! There are many more recipes then I expected. I am very excited since my husband often works late and I end up with sandwiches rather then making myself something to eat.—Barbara Andersen, New York

I received your cookbook in the mail yesterday afternoon and have already read the whole book. I’m very pleased with my purchase and know I’ll use it everyday the rest of my life. I’m so glad I found your website. Thank you again..—Sara Oviatt, Idaho

It is a very good cookbook and I have yet to find a recipe that didn’t turn out as it was supposed to.—Norm Peterson, Arizona

Thank you, Thank you, Thank you. I’m an 81-year old and a 24/7 caretaker for my wife who has AD. I will certainly use the book to the best of my ability.—Darold L. Schorlig, California

I received your cookbook, and I have tried some recipes from it. They were great. My hubby keeps looking in the cookbook, and asks “when will you cook this recipe?”—Lori Hamby, Florida

My microwave was a gift for my 30th birthday, which makes it an oldie, but a goodie. The conversion chart is especially helpful. I use my microwave on a daily basis, but I know with your cookbook it will become even more valuable.—Marcia Scurfield, Kansas

Sounds great! Hey guys, nevermind about the ambulance. LOL, I am actually dead! When people find my body, there will be no note. Just a copy of this next to the bed:

Don’t worry, I am in a better place now. I have to be. There is nothing but better places compared to this place. R.I.P. Gabe! (Thanks for the tip, Clown Coffee.)

Welcome back, friends. We’re going to talk about storytelling.  With us are Stewart Quealy moderating speakers Joshua Palau, Dana Todd, and Brian Lewis. I’m tired. And thank you to all of you who TOLD me I look tired. That makes me feel wonderful. Truly. I’ve eaten nothing but chocolate today.

Oh. Brian Lewis is up first.

It doesn’t matter how good your product or service is. If you can’t convey that, it’s not worth anything. That’s where storytelling comes into play.

We make sense of our world and our place in it through stories.

• Stories provide simulation – knowledge to act.
• Stories provide inspiration – motivation to act.

Credible ideas make people believe. Emotional ideas make people act.

Brian talks about the I’m a PC/I’m a Mac commercials.  They do a good job casting a hero and a villain.  It was a successful promotion for Apple. Microsoft countered it with their I’m a PC commercials. The problem with these commercials is that the original Apple commercials were so effective and Microsoft countered with something thoughtless.  It was a sign that Apple had out marketed the giant.

Types of Stories

1. Shock
2. Humor
3. Emotional

Stories should be:

1. Easy to remember and share
2. Dramatic
3. Have a lesson

Shock: Shock works if:

• If it upsets our preconceived notion of how the story will end
• Has lasting power
• If it supports the brand message – use with caution. You may alienate some people.
• The viral influence

Brian shows a shocking video of someone under the influence being hit by a car.  I couldn’t find it on YouTube but the entire audience gasped after seeing the impact.  It…worked.

Humor: It’s about entertainment. It works when it supports the brand message and when its viral in nature.

He offers an example:

Remember that you’re not in the entertainment business. You’re there to show why your product provides a solution to what they’re looking for. Don’t go overboard and just create a funny video.

Before the Web grew its social wings, company’s had most of the control over their own brand. With Facebook and LinkedIn and Twitter, the world is different. You have less control than the outside world in defining your brand story.

How Stories Play Out In Social Media

You have customers who tell good stories about you and you have customers who tell bad stories about you. The guys that really don’t like you tell more people than the people who do like you. Bad reviews have much larger biceps.   He missed his flight on his way to SES and was going to have to pay full fare for his next flight. He asked the guy at the desk if he knew what Twitter was. He said yes. He then told him he had 42,000 followers on Twitter (which he doesn’t) and couldn’t wait to write about how Delta was going to screw him over. The guy gave him the ticket at no charge. Hee!

How to Monitor Stories About Your Brand

1. Setup a Google Alert
2. Setup Twitter alert
3. Monitor social news Websites like Digg, Reddit and Yelp
4. Your own Facebook, LinkedIn Pages

Don’t be confrontational because you’ll lose more than you gain.

Dig into the emotional benefit of what you do. Starbucks creates a third base between home and work.

Next up is Dana Todd.

It’s interesting that at SES people don’t get to talk a lot about emotional aspects. People are bottom lined-focused.  But sometimes you hit a ceiling. What really pushes the needle is creativity.

Okay, so you’ve got a story

You and the 50 other million marketers need to be out there. To be heard, you need to be CREATIVE, AGGRESSIVE and CONSISTENT.  All stories should illustrate and support your core brand promise/value proposition. Use a combination of syndication and promotion to help get a maximum retention of your message. In order to get the maximum amount of results from your storytelling campaign, you need to keep at it for three years. The Apple/Mac story is five years old. The fresher you keep an old story line, the more you’re going to get out of it.

She talks about the different types of awareness/traffic patterns.

• Traditional: Big spike…. then a drop.
• Sponsored Content: More constant.
• Social Media: Consistent little pops.

Typical Storytelling Strategies

• Breaking News
• Educational
• Thought Leadership
• Product Launch
• Brand Awareness
• Crisis Management
• Persistent Presence
• Community Relations
• Corporate Social Responsibility

What Is Storytelling Media?

Pseudo-editorial or advertainment content that tells a story for awareness of persuasion goals.  You pay for its promotion and placement.

Examples: digital advertorial, branded content, sponsored content, article marketing, pay to play editorial, product news, content marketing, etc.

She talks about Zemanta: free plugin for Wordpress. It suggests some semantic keywords that you may want to include. It also suggests links that you may want to include to support your writing.  People PAY to have their link included.

Outbrain: You pay $10 a month to have your content featured.

People will support sponsored content as long as its interesting.

Brickfish: sponsored social media content and promos. They do cost-per-engagement.  You get back awesome metrics. You can see very profile that participate and where they world in the world. You only pay for engagement. You can design custom campaigns.  They start at $75,000. It’s not cheap.  A Victoria Secret campaign got a million engagements.

Next up is Joshua Palau.

We love stories. If you think about your most pleasing experience, it probably related to the fact that you had a good story around it. [Oh yes. Definitely. If he only knew.]

• Resist the direct response temptation – don’t just throw up a coupon for the medication until you know someone has the disease. Give your story first. Search is a series of intent.
• Create compelling content: create buyers guides, educational tutorials, top ten lists, FAQs
• Tell stories everywhere
• let your customers TELL stories: Let them share things. Let them being your advocates. Don’t lie, but do entice relationships.

Focus on solutions to business challenges, people and untapped numbers and goals.

Stay away from keyword lists, negative match types, make fun of other tactics, too much data.

Forget ROI – remember the audience. When you tell a story internally, focus on people’s memories. That’s how you tell the people you’re working with what you’re about. Focus on what people really want out of you.

Tagged as:
Brian Lewis,
Dana Todd,
ses,
sesny,
sesny10,
Stewart Quealy is moderating Joshua Palau

Sherlock77 (James)   
says:

Spy City is just a store, I've never been
inside it actually, but you can see the store
sign behind it…

So did you get a photo of it Dave?

Anyway… I believe someone once suggested
that this Chevy Limo may have been built for
the 1988 Winter Olympics in Calgary (GM being
the official vehicle supplier), which could
be the case…

Posted 7 hours ago.
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How you light your photograph using Photography Studio Lighting Equipment is as important as the subject of the photo.  The camera does not get a much light to it as your eye does so you need more than you think.  The way the scene is lit also changes the mood of the picture.  Read on to find out what you need.

1 – Compatible With Your Existing Equipment. Any equipment that you buy has to be able to communicate with your existing equipment.  Having everything turn on at the correct time will tell you that everything is working well.  If they do not communicate they may go off to soon, too late or not at all. The fill flash built into the camera is good for casual situations but not enough for serious studio lighting.

2 – Fills Your Requirements. Do you want a strobe flash light to quickly light the scene or fill the whole room with a bright light.  A strobe flash light will go off when you press the shutter.  It will create an intense light for a short period of time and then turn off.  It will have the effect of freezing the image for the camera.  An incorrect setting can create a lot of unwanted shadows in your image. If you are trying to create a general soft light and remove shadows you need indirect lighting such as studio umbrellas and reflectors.  These can cast light all around the room and not create sharp shadows. Portrait photography relies on both kinds of lights to create the right look.

3 – Adaptable to different situations. Depending on what you are taking photos of you may want to adjust the brightness, the color or the intensity of the lighting.  The more adjustable the equipment is the more adaptable it will be a variety of situations. Also consider the size of the room.  The lights put out a lot of heat when they are on all the time so it could warm up the room quite quickly.  The ability to quickly turn them on or off or on only when needed will keep the studio cooler and more comfortable.

The Photography Studio Lighting Equipment you use is very important and getting what is right can be difficult.  If you follow these suggestions you should have no trouble getting what you need for your photography style.  The right lighting can take an ordinary photograph and turn it into an extraordinary one.

Richard is a studio photographer and has learned the value of proper lighting the hard way, through trial and error. Take his knowledge and get started right with proper equipment from Photography Studio Lighting Equipment and make your photographs great.

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